June 24th, 2026
Live Online Event
Join us for an exclusive Live Online Event, “The Future of Marketing” bringing together two of the most influential global thinkers in modern marketing and business transformation, Philip Kotler and Seth Godin.
At a time when organizations worldwide are redefining growth, purpose, and competitive advantage, marketing is no longer confined to communication strategies alone. It has become a central driver of business transformation, innovation, and leadership decision-making.
Philip Kotler, widely recognized as the father of modern marketing, presents key insights from his groundbreaking new book “Transformative Marketing.” In a world transformed by evolving consumer expectations, and the growing demand for purpose-driven leadership, Philip Kotler’s keynote speech, “Where Human Insight Meets Intelligent Technology,” explores how organizations can rethink their marketing strategy-shifting from transactional approaches to holistic, customer-centric transformation. Drawing on decades of research and strategic insight, Kotler introduces the 8 critical capabilities, all of which every modern marketing organization must understand in full. Not as technology, but as drivers of growth, trust and relevance, offering leaders a powerful framework for navigating the future of marketing.
Seth Godin, one of the most influential voices in contemporary marketing and leadership thinking, will offer a forward-looking keynote “Redesigning the Rules of Marketing Leadership to Stay Competitive.” As artificial intelligence reshapes decision-making and digital platforms redefine how brands reach and influence audiences, the role of marketing leadership is entering a new era. In this thought-provoking keynote, Seth Godin moves beyond tools and tactics, focusing on the human side of change – where creativity, imagination, positioning, and courage, are required to build meaningful brands in an increasingly noisy and fast-moving marketplace.
Whether you are a marketer, executive, entrepreneur, or decision-maker, this event offers a rare advantage to learn directly from the world’s most influential marketing thinkers and to understand what it truly means to transform an organization through marketing.
Don’t miss this unique opportunity to connect with the minds that shape modern marketing and lead the way in strategy and growth.
Sessions
This high-impact 1st session with Philip Kotler includes:
- 45-minute keynote presentation by Philip Kotler with actionable frameworks, strategic guidance, and future-facing perspectives for marketing leaders
- Live Q&A session with the legend himself
- Executive Panel Discussion with distinguished CEOs and business leaders, analyzing how transformative marketing is applied in real-world organizations
This dynamic 2nd session with Seth Godin includes:
- 45-minute keynote presentation by Seth Godin challenging leaders to question long-standing assumptions about how marketing works and where real value is created today.
- Live Q&A session with Seth Godin and a panel discussion with leading CΜOs
The event will conclude with a high-level exchange among marketing and business experts examining how marketing thinking increasingly shapes business strategy at the highest executive level, influencing culture, innovation, and long-term growth.
Why You Should Attend this Exclusive Live Online Event
- Learn directly from two of the most influential global thinkers in modern marketing and business transformation, Professor Philip Kotler and Seth Godin.
- Engage in live dialogue and Q & As
- Connect with top leaders who will translate Kotler’s and Godin’s insights into action during live panels
- Organize your company’s «Watch Party» and celebrate while learning from the 2 leading global thinkers
- Explore practical real-world success cases, future-ready frameworks that deliver measurable impact
- Understand the new age technologies reshaping marketing today
- Bridge strategy and real-world application and gain inspiration to take back to the office
- Prepare your organization for the next era of competition
Meet the Legendary Philip Kotler, the world’s most leading Marketing Thinker
Widely regarded as the “Father of Modern Marketing”, Philip Kotler, -S. C. Johnson Distinguished Professor of International Marketing (Emeritus) at the Kellogg School of Management, Northwestern University, where he taught for over 50 years- continues to shape marketing practice and thought leadership worldwide.
He is the author of over 100 books, among others, the iconic – first published in 1967 and now in its 17th edition – “Marketing Management”, the “Redefining Retail: 10 Guiding Principles for a Post-Digital World” as well as his latest bestseller, “Transformative Marketing”.
Considered as one of the greatest business thinkers of all time, Philip Kotler has consulted global giants like IBM, Merck, GE, AT&T, Bank of America, Motorola, and Ford, and has delivered lectures on every continent.
He holds honorary degrees from 22 universities and is the founder of the World Marketing Summit.
Meet Seth Godin, one of the most influential voices in Contemporary Marketing
Seth Godin is marketing pioneer, entrepreneur and bestselling author of 20+ books translated into 40 languages. Among his bestselling books are The Dip, Linchpin, Purple Cow, Tribes, and “What To Do When It’s Your Turn (And It’s Always Your Turn)”, “This is Marketing”. His latest book, “This is Strategy” was featured in the Harvard Business Review and became a nationwide bestseller.
Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!).
Seth continues to inspire millions through his Daily Blog with 1m+ subscribers – one of the most popular in the world launched 25 years ago. Through his blog, workshops, and lectures, he has created a movement that challenges professionals to find courage in their work. He emphasizes that the future belongs to those who create change rather than follow the crowd.
In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both.
Organize your Company’s “Watch Party”!
Bring your team together and experience “The Future of Marketing” as a shared in-company event.
Companies have the opportunity to purchase multiple tickets and organize their own «Watch Party», gathering their marketing, leadership, or innovation teams in their premises or elsewhere, to watch the event together.
It’s a unique opportunity to explore the ideas presented by two of the world’s most influential marketing thinkers, Philip Kotler and Seth Godin, while also joining two dynamic panel discussions featuring renowned marketers alongside leading local CEOs and CMOs.
To make the experience even more enjoyable, Boussias will provide the essentials for a relaxed and engaging atmosphere, snacks, pizzas, beers and more, turning the event into a lively internal gathering full of ideas, discussion, and team interaction.
All you need to do is let us know the number of participants attending your Watch Party and we’ll take care of the rest!
All companies organizing a «Watch Party» will also be featured in DailyFax, highlighting their participation and engagement with the event.
And there’s more to it! There is also a friendly challenge.
The company that generates the highest engagement around its Watch Party, through photos, posts and creative content on social media etc, will win:
- A team dinner at a selected restaurant
- Promotion through Boussias social media channels
- Visibility across our communication platforms
- A special mention in the event’s official publication, Marketing Week
Gather your team, spark meaningful conversations about the Future of Marketing, and turn the event into a shared experience across your organization.
So, get ready! Organize your company’s Watch Party and join the conversation shaping the “Future of Marketing”, today!
Elite Networking
Connect with senior executives, marketing leaders, and innovators from top organizations. Expand your network, exchange fresh ideas, and stay ahead in a rapidly evolving market. Build strategic partnerships and collaborations with like-minded professionals and thought leaders.
Express Your Interest
“The Future of Marketing” is a must-attend event, a unique opportunity to align your brand with the world’s most influential marketing thinkers. Strengthen your corporate reputation by supporting a high-impact event focused on knowledge, innovation, and strategic excellence. Gain visibility among an international audience of CEOs, marketing leaders, brand managers, and digital innovators.
Furthermore, if you are confident to lead the conversation, consider joining us on stage as a panelist and address your own questions directly to Philip Kotler and Seth Godin!
This is your chance to position your company as a forward-thinking partner at the forefront of transformative marketing. Access exclusive opportunities to showcase your solutions, products, or services to key decision-makers – and be part of shaping the future of marketing.
Audiovisual Support
CONEQ provides technical equipment and services to any kind of event. With our Simultaneous Interpretation Systems, Conference Systems, AudioVisual Equipment we support events and provide the best service to our customers. Our professionalism, our high quality of service and state of the art equipment offered to over 600 large and of great significance conferences during the last 5 years have certainly contributed to our constant uptrend. Call us at (+30) 211 2163453. or email us at info@coneq.gr
