«Philip Kotler & Seth Godin on The Future of Marketing»: An Event That Left Its Mark
The live online event «Philip Kotler and Seth Godin on The Future of Marketing» was held on June 24th, 2026, to outstanding success. Over 400 participants from 75 companies tuned in for one of the most significant marketing events ever held in Greece, while dozens of companies chose to experience it collectively through Company Watch Parties – among them NEXT GEN, Nestlé Hellas, Nova Telecommunications & Media, NN Hellas, Gr. Sarantis S.A., VIANEX S.A., Algida and Info Quest.
- Philip Kotler: Marketing That Changes Lives
- Seth Godin: No Script. Just Truths That Sting
- The Executive Panels
Philip Kotler delivered a brand-new keynote titled «Where Human Insight Meets Intelligent Technology» – more timely than ever and decidedly bolder.
At the heart of his talk: the transition from the 4Ps to the 6Ps (Purpose, People, Partners, Population, Planet, Prosperity) and the 8 technological forces reshaping the industry -AI, Generative AI, Machine Learning, IoT, Metaverse, Blockchain, Drones, Robotics – not as trends, but as drivers of growth and trust.
The new equation he proposed: Performance Marketing + Strong Brand + AI + Innovation = Competitive Advantage.
Closing his keynote, Kotler reminded the audience of what remains constant: «Transformative marketing is not about selling more – it’s about changing lives and improving society while growing the business.»
Seth Godin took the floor without a script – exactly as he had promised. Drawing on his books «This Is Marketing» and «This Is Strategy» and delivering his keynote «Redesigning the Rules of Marketing Leadership to Stay Competitive», he brought to the table ideas that provoked, challenged and -for those who truly listened -changed the way they think.
Among the key points of his talk:
- Marketing starts before the product is built -not after
- «Everyone» is not a market – the smallest right audience is the competitive advantage
- Marketing leaders sell change, not products
- Trust and attention are the only assets that truly matter
- Strategy isn’t a map -it’s a compass
- Culture eats tactics. Always.
«Safe is risky. The opposite of remarkable is very good.» – two lines that captured the spirit of his talk and stayed with participants long after the event ended.
When Theory Meets the Greek Market
Following the keynotes and Live Q&A sessions, the baton passed to two Executive Panels that brought substance and real-world perspective to everything that had been said.
The CEO Panel, moderated by George Frangakis (POLITISM Founder & Consultant, and central host of the event), brought together Konstantinos Konstantinopoulos (CEO, Coffee Island), Konstantinos Papalexandris (CEO, KORRES S.A.), Dionysis Tsitos (Managing Director, Volton & Orizon) and Thodoris Skagias (President & CEO, SKAG S.A.). The discussion focused on when marketing stops being a function and becomes a management decision — and how Greek business leaders experience this in practice.
The CMO Panel, moderated by Drossos Drossos (Marketing Director, Brand Growth & Digital Transformation), brought together Ioannis Kamilakis (Marketing Director, KIKO Milano), Kosmas Krokidas (Chief Marketing, Digital Experience & Sustainability Officer, Goody’s–Everest Group), Chris Papandropoulos (Group CMO, BOX NOW) and Athina Popof (Marketing Director Greece, Cyprus & Malta, The Coca-Cola Company). The conversation highlighted what is actually being implemented, what needs adaptation, and what leadership decisions make the real difference in the Greek market today.
«Philip Kotler & Seth Godin on The Future of Marketing» proved that marketing is not merely a function – it is a leadership choice. And that when global thinking meets Greek business reality, the conversation that emerges is one worth having – and worth hearing.
Future of Marketing Conference 2026! Click here.
Speakers
Sessions
This high-impact 1st session with Philip Kotler includes:
- 45-minute keynote presentation by Philip Kotler with actionable frameworks, strategic guidance, and future-facing perspectives for marketing leaders
- Live Q&A session with the legend himself
- Executive Panel Discussion with distinguished CEOs and business leaders, analyzing how transformative marketing is applied in real-world organizations
This dynamic 2nd session with Seth Godin includes:
- 45-minute keynote presentation by Seth Godin challenging leaders to question long-standing assumptions about how marketing works and where real value is created today.
- Live Q&A session with Seth Godin and a panel discussion with leading CΜOs
The event will conclude with a high-level exchange among marketing and business experts examining how marketing thinking increasingly shapes business strategy at the highest executive level, influencing culture, innovation, and long-term growth.
- Companies that participated in The Future of Marketing
INTERAMERICAN, PUSH SEE, DOUKAS SCHOOL, SALES PROMOTION CENTER S.A., GET2WORK, PELOPAC ABEE, HDI GLOBAL SE HELLAS, ΜΕΙΔΑΝΗΣ, AVIS, GRANT THORNTON, BESTPRICE.GR, KORRES SA NATURAL PRODUCTS, SEPTONA S.A, KARCHER ΑΕΕ, EUREKA HELLAS SA, NBG PAY, BOLDOT, CATALYTICA E.E., EUROCATERING SA, OIKOS PROPERTY DEVELOPMENTS, TÜV HELLAS (TÜV NORD) S.A., PROFARM, SARANTIS S.A., APSI PINDOS, INFO QUEST TECHNOLOGIES, ΣΤΑΜΟΥ MABEE, THERMIC SOL, INTER CARS GREECE, ALPHA SATELLITE TELEVISION S.A., ΑΝΕΔΗΚ ΚΡΗΤΙΚΟΣ Α.Ε, NESTLE HELLAS, BRIGHT ADDVALUE ΥΠΗΡΕΣΙΕΣ ΑΚΙΝΗΤΗΣ ΠΕΡΙΟΥΣΙΑΣ ΟΕ, ΣΚΡΟΥΤΖ ΑΕ, YIOTIS S.A., DIGITALWISE, HEMPEL AS, ΠΑΛΙΡΡΟΙΑ Α.Ε., KOTSOVOLOS, MELISSA KIKIZAS S.A., FOURLIS GROUP, EUROLIFE, VML AE, ALGIDA ICC, BARBASTATHIS, AVRAMAR SA, ΜΕΒΓΑΛ ΑΕ, ΜΙΧΑΗΛ ΑΡΑΜΠΑΤΖΗΣ Α.Β.Ε.Ε.-ΕΛΛΗΝΙΚΗ ΖΥΜΗ, FLEXCAR SA, MCCANN GREECE, NOVA TELECOMMUNICATIONS & MEDIA, MSD, PREMIER CAPITAL HELLAS, OTEACADEMY, ONE&ONLY AESTHESIS, ERGO HELLAS INSURANCE COMPANY, BIAN AEBE, NEMO, ΝΝ HELLAS, ΔΕΗ, W.S KAROULIAS SA, MOTODYNAMICS GROUP, MARKETING MANAGER, BLUE HORIZON MOBILITY, EXPORT CERDIT GREECE, ACCESS FASHION, FLORA FOOD GREECE, MEPE, ENEΛΠΙΣ ΟΕ, DOVALUE GREECE, ΕΘΝΙΚΗ ΤΡΑΠΕΖΑ ΤΗΣ ΕΛΛΑΔΟΣ, FRIESLANDCAMPINA HELLAS, INSTA CAR SA, MORO TECHNOLOGY CORPORATION, ΝΕΑ ΤΗΛΕΟΡΑΣΗ Α.Ε.
Meet the Legendary Philip Kotler
Widely regarded as the “Father of Modern Marketing”, Philip Kotler, -S. C. Johnson Distinguished Professor of International Marketing (Emeritus) at the Kellogg School of Management, Northwestern University, where he taught for over 50 years- continues to shape marketing practice and thought leadership worldwide.
He is the author of over 100 books, among others, the iconic – first published in 1967 and now in its 17th edition – “Marketing Management”, the “Redefining Retail: 10 Guiding Principles for a Post-Digital World” as well as his latest bestseller, “Transformative Marketing”.
Considered as one of the greatest business thinkers of all time, Philip Kotler has consulted global giants like IBM, Merck, GE, AT&T, Bank of America, Motorola, and Ford, and has delivered lectures on every continent.
He holds honorary degrees from 22 universities and is the founder of the World Marketing Summit.
Meet Seth Godin
Seth Godin is marketing pioneer, entrepreneur and bestselling author of 20+ books translated into 40 languages. Among his bestselling books are The Dip, Linchpin, Purple Cow, Tribes, and “What To Do When It’s Your Turn (And It’s Always Your Turn)”, “This is Marketing”. His latest book, “This is Strategy” was featured in the Harvard Business Review and became a nationwide bestseller.
Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!).
Seth continues to inspire millions through his Daily Blog with 1m+ subscribers – one of the most popular in the world launched 25 years ago. Through his blog, workshops, and lectures, he has created a movement that challenges professionals to find courage in their work. He emphasizes that the future belongs to those who create change rather than follow the crowd.
In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both.
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